Birth Labs Logo Official Design System

Birth Labs Branding & Style Guide

The official visual identity, color spectrum, typography rules, and component standards built around Blue, Orange, and White.

Color Spectrum & Palette

Click any swatch below to copy its HEX value to your clipboard. The palette is designed for high visual energy, trust, and AA/AAA contrast compliance.

Primary Dark Anchor
Midnight Navy
#0A2540Copy
Primary Blue Accent
Royal Blue
#1D4ED8Copy
Interactive Link
Electric Blue
#2563EBCopy
Background Tint
Soft Blue Tint
#EFF6FFCopy
Brand Focal Orange
Vibrant Brand Orange
#FF6B00Copy
Button Hover State
Deep Orange
#E05D00Copy
Highlight Tint
Soft Orange Tint
#FFF4ECCopy
Card Base
Pure Crisp White
#FFFFFFCopy
Page Background
Light Slate Gray
#F8FAFCCopy
Primary Body Text
Deep Slate Ink
#0F172ACopy

Typography System

Birth Labs header pairing combines the bold impact of Francois One for headlines with the clean modern legibility of Archivo for body copy.

Display H1
Francois One / 400
40px–64px

You have the idea. We help you build the business.

Section H2
Francois One / 400
32px–46px

We take you from idea to a business that runs.

Card H3
Francois One / 400
22px–28px

Builds with you from day one.

Body Large
Archivo / 400
18px

Birth Labs gives young founders the structure, guidance, mentorship and community to move an idea from the mind into a real, viable business.

Eyebrow & Badge
Archivo / 700 / CAPS
13px / 0.16em tracking
Business Development & Entrepreneurship

Interactive Component Gallery

Pre-styled UI elements ready for use across all Birth Labs applications.

Button Variants

Badges & Status Indicators

Brand Indicator
Section Eyebrow Badge Score: 94 / 100 ⚠️ Warning Logged
Hero Card Component

Gradient Highlighted Container

Combines a subtle soft blue gradient background with a left accent border in Vibrant Orange.

Callout Note: Ideal for highlighted guidelines, candidate notices, or essential instructions.

Form Inputs & Selection Cards

Timers & Progress Displays

⏱️14:45 Remaining
⚠️03:10 Warning
🚨00:45 Expiring

Brand Usage Guidelines

Key principles for maintaining visual harmony across web pages and collateral.

✓ DO
  • Use Vibrant Orange (#FF6B00) as the high-impact accent color for CTAs, active buttons, and eyebrows.
  • Anchor dark sections and headers in Midnight Navy (#0A2540) for depth and authority.
  • Keep backgrounds clean with Pure White (#FFFFFF) cards over Light Slate (#F8FAFC).
  • Maintain clear contrast ratio (min 4.5:1) for all typography.
✕ DON'T
  • Don't use low-contrast orange text over white backgrounds without sufficient font weight or dark background cards.
  • Don't mix legacy green/teal colors with the new Blue & Orange design system.
  • Don't overload a single screen with competing orange buttons; reserve primary orange for main actions.
  • Don't alter the official SVG logo aspect ratio or vector path shapes.

CSS Design Tokens

Copy and paste these CSS custom properties into your stylesheets to maintain global design tokens.

:root {
  /* Birth Labs Blue, Orange & White Spectrum */
  --blue-navy: #0A2540;
  --blue-deep: #06182B;
  --blue-primary: #1D4ED8;
  --blue-vibrant: #2563EB;
  --blue-hover: #1E40AF;
  --blue-light: #EFF6FF;
  --blue-subtle: #DBEAFE;
  
  --orange-primary: #FF6B00;
  --orange-deep: #E05D00;
  --orange-hover: #C85000;
  --orange-light: #FFF4EC;
  --orange-subtle: #FFE8D6;

  --white: #FFFFFF;
  --slate-bg: #F8FAFC;
  --slate-card: #FFFFFF;
  --slate-border: #E2E8F0;

  --ink: #0F172A;
  --ink-soft: #475569;
  --ink-muted: #64748B;

  --border: rgba(15, 23, 42, 0.12);
  --border-focus: var(--blue-primary);
  --radius-sm: 8px;
  --radius-md: 14px;
  --radius-lg: 20px;
  --shadow-sm: 0 2px 8px rgba(10, 37, 64, 0.06);
  --shadow-md: 0 8px 24px rgba(10, 37, 64, 0.10);
  --shadow-lg: 0 16px 40px rgba(10, 37, 64, 0.15);
}
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